While Super Bowl LIII might have been the most boring championship game in the history of the NFL — and to be honest many of the commercials were lame too — there was one particular ad that was run during the broadcast that might be the greatest one ever produced.
And given the rich history of fantastic ads created over the years, that’s really saying something.
The ad starts normally enough, as all the players and their dates are seated dressed up at various tables. NFL Commissioner Roger Goodell, from the lectern in front, intones, “Welcome to the 100th season of the National Football league.” As the players applaud, Goodell continues, “Tonight is not about the league. It’s about football.”
A pile-on ensues as players dive for the football, led by Carolina Panthers running back Christian McCaffrey and Los Angeles Rams nose tackle Ndamukong Suh. The ball winds up in the hands of former San Francisco 49ers quarterback Joe Montana. When former Dallas Cowboys star wide receiver Michael Irvin calls to Montana for the ball, Montana grins, “No can do, Cowboy,” then rifles the ball to his favorite target: former 49ers receiver Jerry Rice, only to have the ball intercepted by former star defensive back for the Cowboys Deion Sanders, who takes off with the ball as he runs through tables, only to have former Chicago Bears middle linebacker Brian Urlacher hurtle through the air and send Sanders crashing on top of a table.
The camera pans to former Miami Dolphins running back Larry Csonka and wide receiver Paul Warfield laughing at a table before returning to the action, where Los Angeles Rams running back Todd Gurley has taken off with the ball, lateraling it to famed broken field runner Detroit Lions running back Barry Sanders, who naturally zigs and zags around everyone as the camera pans to former Dallas Cowboys running back Emmitt Smith, who regales the women at his table by noting, “You know I have more yards than they do.”
Manning finally gets the ball, calling “Go deep,” before zipping the ball across the room to former San Diego Chargers running back Ladainian Tomlinson, prompting former New York Giants defensive end Michael Strahan to say, “You’ve still got it.” The oft-injured Manning, wincing and holding his shoulder, mutters, “That hurt.”
There’s much, much more to the ad, but rather than telling you all about it, how about you see the awesomeness for yourself?
— NFL (@NFL) February 4, 2019
Fantastic, isn’t it?
The vast majority of the ads this year were just as boring as the game itself, many featuring an obnoxious feminist message so over-the-top you’d swear we traveled back in time before suffrage or something.
It was nice to see at least one well produced, comical, entertaining advertisement who had an entire family audience in mind.
Oh well. Here’s to hoping for a better crop of ads next year.
Source: Daily Wire[mashshare]