iPhone Boring Report Suggests

Is the latest iPhone all it’s cracked up to be? According to a new study, many people are not so enthusiastic with the latest release and sales seem to indicate the same. The report suggests that many are becoming bored with the iPhone, as if they anticipate it should have more new special features, which it doesn’t.

As massive of a hit as the iPhone 7 was at launch, new data from CIRP shows that sales of Apple’s latest flagship phone hasn’t been able to match the performance of the iPhone 6s in same quarter last year. In other words, where the 6s was picking up steam at the same point in 2016, the 7 is losing it.

“iPhone buyers chose 7 and 7 Plus models in slightly lower proportions than the 6S and 6S Plus in the same quarter a year ago,” said CIRP co-founder Josh Lowitz. “Despite upgraded features like each new flagship iPhone release, the legacy models accounted for almost a third of iPhones sold in the quarter, the highest percentage since Apple started releasing two new phones each fall in 2014.”

However, many consumers are not sure they can trust the newest Samsung Galaxy phone, since the company had so many reports of the S7 catching on fire. It seems that both mobile phone giants are having problems coming up with new and enthusiastic phones. What the study doesn’t say is that too many of today’s younger consumers are spoiled by new and exciting toys and if a company doesn’t provide a new and exciting phone, then they easily get bored, much like a kid with a new humdrum toy.


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